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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

By: Armstrong, Gary (Gary M.) [author.].
Contributor(s): Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].
Publisher: Harlow, Essex : Pearson Education Limited, [2023]Edition: Fifteenth edition; Global edition.Description: 701 pages : illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292433219; 9781292433103.Subject(s): Marketing | Marketplaces | PricingDDC classification: 658.8
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Reserve Collection Taylor's Library-TU
658.8 ARM 2023 (Browse shelf) Checked out SLASx,81612,03,RM 30/04/2024 01:28 PM 5000174253

Marketing Principles and Problems


Includes bibliographical references and indexes.