Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.
Contributor(s): Dinana, Hesham [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Description: 17 PDFs (310 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781668458464.Subject(s): Marketing | Internet marketingAdditional physical formats: Print version:: No titleDDC classification: 381 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Taylor's Library-TU | 381 (Browse shelf) | e-book |
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed 12/08/2022).