Applications of neuromarketing in the metaverse / edited by Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh.
Contributor(s): Gupta, Monika [editor.] | Shalender, Kumar [editor.] | Singla, Babita [editor.] | Singh, Nripendra [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Description: 31 PDFs (338 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781668481523.Subject(s): Neuromarketing | Marketing -- Psychological aspects | Metaverse | Consumer behaviorAdditional physical formats: Print version:: No titleDDC classification: 658.8001/9 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.Item type | Current location | Call number | Status | Date due | Barcode |
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Taylor's Library-TU | 658.8001/9 (Browse shelf) | e-book |
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658.8 ZIK Marketing / | 658.8 ZIK Effective marketing : | 658.8001/9 Brainfluence | 658.8001/9 Applications of neuromarketing in the metaverse / | 658.8001 CRI Critical marketing : | 658.8001 MAR 2010 Marketing theory : | 658.8001 MIC Sun Tzu strategies for marketing : |
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed 06/15/2023).