Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author.]
.
Contributor(s): Belch, Michael A [author.].
Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Edition: 13e [edition].Description: xxxi, 759, G-12, E-35, N-12, S-12 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781266090608.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Teaching Resource | Taylor's Library-TU | 659.1 BEL 2024 (Browse shelf) | Available | SOMMx,13607,03,AD | SOMMx,93601,03,AD | 5000172546 |
Includes bibliographical references and indexes.