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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Publisher: New York, New York ; Abingdon, Oxon : Routledge, [2022]Copyright date: ©2022Description: 1 online resource (331 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781000485646
Subject(s): Genre/Form: Additional physical formats: Print version:: Integrated marketing communication : advertising and promotion in a digital world.DDC classification:
  • 659.144 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 659.144 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RA,PPT

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.