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Managing public relations : business principles and tools for strategic communication / Peter M. Smudde.

By: Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Edition: Second editionDescription: xii, 340 pages : illustrations (black and white) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781032076768
  • 9781032076805
Subject(s): DDC classification:
  • 659.2 SMU 2023
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 1, BayNo 4

 659.2 SMU 2023 (Browse shelf(Opens below)) Available SDPSx,83003,03,RA 5000175223
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

 659.2 SMU 2023 (Browse shelf(Opens below)) Available SOMAC,91619,03,RM 5000175718

Public Relations Principles

Includes bibliographical references and index.