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Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook.

By: Contributor(s): Publisher: London : Kogan Page Limited, 2024Edition: Eighth editionDescription: xxiii, 730 pages : color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781398611719
  • 9781398611733
Subject(s): DDC classification:
  • 658.802 SMI 2024
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2

 658.802 SMI 2024 (Browse shelf(Opens below)) Available SOMAC,11723,03,RA 5000174345

Includes bibliographical references and index.