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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

By: Publisher: London, United Kingdom ; New York, NY : KoganPage, 2023Edition: Third editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781398608207
Subject(s): Additional physical formats: Print version:: No title; Print version:: Marketing analyticsDDC classification:
  • 658.8/3 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/3 (Browse shelf(Opens below)) e-book SOMMx,93601,03,RA,PPT

Includes bibliographical references and index.

Description based on print version record.