Taylor's Library Banner
Image from Google Jackets

The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien.

By: Contributor(s): Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page, 2025Edition: Third editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781398624276
Subject(s): Genre/Form: Additional physical formats: Print version:: Luxury strategyDDC classification:
  • 658.8 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8 (Browse shelf(Opens below)) e-book SHTEx,94603,03,RM,PPT

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.