Advertising, promotion, and other aspects of integrated marketing communications.
Publisher: Mason, OH : Cengage, [2025]Copyright date: ©2025Edition: 11th edition / J. Craig Andrews, Terence A. ShimpDescription: xx, 700 pages : illustrations (black and white, and colour) ; 28 cmContent type:- text
- unmediated
- volume
- 9780357983973
- 658.802 AND 2025
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1 |
658.802 AND 2025 (Browse shelf(Opens below)) | Available | SOMMx,93601,03,RA | 5000176395 |
Previous edition: 2018.
Includes bibliographical references and index.