Image from Google Jackets

Advertising, promotion, and other aspects of integrated marketing communications.

By: Contributor(s): Publisher: Mason, OH : Cengage, [2025]Copyright date: ©2025Edition: 11th edition / J. Craig Andrews, Terence A. ShimpDescription: xx, 700 pages : illustrations (black and white, and colour) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357983973
Subject(s): DDC classification:
  • 658.802 AND 2025
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 1

658.802 AND 2025 (Browse shelf(Opens below)) Available SOMMx,93601,03,RA 5000176395

Previous edition: 2018.

Includes bibliographical references and index.