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Media strategy & planning workbook : how to create a comprehensive media plan / Don Dickinson, Craig Davis.

By: Contributor(s): Publisher: Irvine, California : Melvin & Leigh, Publishers, [2021]Copyright date: ©2021Edition: 3rd editionDescription: xvi, 399 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781733934473
Other title:
  • Media strategy and planning workbook
Subject(s): DDC classification:
  • 659.111 DIC 2021
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 3

 659.111 DIC 2021 (Browse shelf(Opens below)) Available SOMAC,91619,03,RM 5000179365

Media Planning and Analysis

Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8

 659.111 DIC 2021 (Browse shelf(Opens below)) Available SOMAC,91619,03,RM 5000179364

Includes index.