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Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth.

By: Malhotra, Naresh K.
Contributor(s): Sheth, Jagdish N.
Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Description: 9 v. : ill. ; 25 cm.ISBN: 9788132105176 (hbk. : set of 9 volumes).Subject(s): Malhotra, Naresh K | Marketing research | MarketingDDC classification: 658.80092
Contents:
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
Item type Current location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 1 1 Available TBSxx,34007,03,CL 5000139137
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 2 1 Available TBSxx,34007,03,CL 5000139128
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 3 1 Available TBSxx,34007,03,CL 5000139103
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 4 1 Available TBSxx,34007,03,CL 5000139148
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 5 1 Available TBSxx,34007,03,CL 5000139104
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 6 1 Available TBSxx,34007,03,CL 5000139122
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 7 1 Available TBSxx,34007,03,CL 5000139106
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 8 1 Available TBSxx,34007,03,CL 5000139105
Main Collection Taylor's Library-TU
658.80092 MAL 2011 (Browse shelf) Vol. 9 1 Available TBSxx,34007,03,CL 5000139107

Includes bibliographical references.

v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.