Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth.
By: Malhotra, Naresh K.
Contributor(s): Sheth, Jagdish N.
Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Description: 9 v. : ill. ; 25 cm.ISBN: 9788132105176 (hbk. : set of 9 volumes).Subject(s): Malhotra, Naresh K | Marketing research | MarketingDDC classification: 658.80092Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 1 | 1 | Available | TBSxx,34007,03,CL | 5000139137 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 2 | 1 | Available | TBSxx,34007,03,CL | 5000139128 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 3 | 1 | Available | TBSxx,34007,03,CL | 5000139103 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 4 | 1 | Available | TBSxx,34007,03,CL | 5000139148 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 5 | 1 | Available | TBSxx,34007,03,CL | 5000139104 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 6 | 1 | Available | TBSxx,34007,03,CL | 5000139122 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 7 | 1 | Available | TBSxx,34007,03,CL | 5000139106 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 8 | 1 | Available | TBSxx,34007,03,CL | 5000139105 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 MAL 2011 (Browse shelf) | Vol. 9 | 1 | Available | TBSxx,34007,03,CL | 5000139107 |
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658.80092 MAL 2011 Legends in marketing. | 658.80092 MAL 2011 Legends in marketing. | 658.80092 MAL 2011 Legends in marketing. | 658.80092 MAL 2011 Legends in marketing. | 658.80092 MAL 2011 Legends in marketing. | 658.80092 MON 2011 Legends in marketing. | 658.80092 MON 2011 Legends in marketing. |
Includes bibliographical references.
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.