Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]
Contributor(s): Farris, Paul
.
Publisher: Upper Saddle River : Pearson Education, c2006Description: xvi, 359 p. : ill. ; 25 cm.ISBN: 0131873709 (hbk.); 9780131873704 (hbk.).Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83
Contents:
1. Introduction - 2. Share of hearts, minds, and markets - 3. Margins and profits - 4. Product and portfolio management - 5. Customer profitability - 6. Sales force and channel management - 7. Pricing strategy - 8. Promotion - 9. Advertising media and Web metrics - 10. Marketing and finance - 11. The marketing metrics x-ray.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 6 |
658.83 MAR 2006 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000000265 |
Includes bibliographical references (p. 335-337) and index.
1. Introduction - 2. Share of hearts, minds, and markets - 3. Margins and profits - 4. Product and portfolio management - 5. Customer profitability - 6. Sales force and channel management - 7. Pricing strategy - 8. Promotion - 9. Advertising media and Web metrics - 10. Marketing and finance - 11. The marketing metrics x-ray.