Taylor's Library Banner
Image from Google Jackets

Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoise and Christophe Morin.

By: Contributor(s): Publisher: Nashville, Tennessee : T. Nelson, [2007]Copyright date: 2007Edition: Revised and updatedDescription: 1 online resource (xii, 243 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781418570309 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Neuromarketing : understanding the "buy button" in your customer's brain.DDC classification:
  • 658.80019 22
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.80019 (Browse shelf(Opens below)) e-book SOExx,92615,03,RM,PPT

Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005.

An earlier English ed. also published with title: Selling to the old brain. 2002-2003.

Includes bibliographical references.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.