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Marketing management : a customer-centric approach / Fred Selnes & Even J. Lanseng.

By: Contributor(s): Publisher: London ; Thousand Oaks, California : Sage, [2025]Copyright date: ©2025Description: xvi, 341 pages : illustrations (chiefly color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529624243
  • 9781529624250
Subject(s): DDC classification:
  • 658.8 SEL 2025
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.8 SEL 2025 (Browse shelf(Opens below)) Being Processed SHTEx,11734,03,RM|SHTEx,11720,03,RM 5000179287
Reserve Collection Taylor's Library-TU 658.8 SEL 2025 (Browse shelf(Opens below)) Being Processed SHTEx,11734,03,RM|SHTEx,11720,03,RM 5000179393

Strategic Marketing

Includes bibliographical references (pages 311-331) and index.