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Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]Description: 1 online resource (vii, 247 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119835370
  • 1119835372
  • 1119835380
  • 9781119835387
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing 6.0DDC classification:
  • 658.8 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8 (Browse shelf(Opens below)) e-book SOMM,13607,03,RM,PPT

Includes index.

EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.

Description based on online resource; title from digital title page (viewed on December 29, 2023).