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Integrating marketing and supply chain management : converging paths to holistic business success / Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos and Christos A. Vassiliadis.

By: Contributor(s): Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2026Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781003650973
  • 100365097X
  • 9781040445921
  • 1040445926
  • 9781040445969
  • 1040445969
Subject(s): Genre/Form: Additional physical formats: Print version:: Integrating marketing and supply chain management.DDC classification:
  • 658.7 23
Online resources:

Includes bibliographical references and index.

EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.

Description based on print version record.