Taylor's Library

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Principles & practice of marketing / Jim Blythe.

By: Blythe, Jim.
Publisher: London : Thomson Learning, c2006Description: xviii, 744 p. : col. ill. ; 28 cm.ISBN: 1844801209 (pbk.); 9781844801206 (pbk.).Other title: Principles and practice of marketing.Subject(s): MarketingDDC classification: 658.8
Contents:
Part one: Concepts and contexts: 1. Managing the exchange process - 2. The marketing environment - 3. Marketing domains -- Part two: Markets and people: 4. Consumer behaviour - 5. Organisational buying behaviour - 6. Segmentation, targeting and positioning - 7. Marketing Information and Research - 8. Communications theories - 9. International marketing -- Part three: Strategy: 10. Creating competitive advantage - 11. Building customer relationships -- Part four: Marketing in practice: 12. Product Portfolio - 13. New Product Development - 14. Pricing - 15. Advertising - 16. Public Relations and Sponsorship - 17. Selling and Key-Account Managment - 18. Exhibitions and Sales Promotion - 19. Direct and On-line Marketing - 20. Managing Channels - 21. Intermediaries - 22. People, Process and Physical Evidence.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

 658.8 BLY (Browse shelf) 1 Available TBSxx,34003,03,CL 5000014179
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

 658.8 BLY (Browse shelf) 1 Available TBSxx,34003,03,CL 5000097507
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 2

 658.8 BLY (Browse shelf) 1 Checked out TBSxx,34003,03,CL 28/07/2023 5000014544
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2

 658.8 BLY (Browse shelf) 1 Available SOMAC,37003,03,GR 5000038619

Part one: Concepts and contexts: 1. Managing the exchange process - 2. The marketing environment - 3. Marketing domains -- Part two: Markets and people: 4. Consumer behaviour - 5. Organisational buying behaviour - 6. Segmentation, targeting and positioning - 7. Marketing Information and Research - 8. Communications theories - 9. International marketing -- Part three: Strategy: 10. Creating competitive advantage - 11. Building customer relationships -- Part four: Marketing in practice: 12. Product Portfolio - 13. New Product Development - 14. Pricing - 15. Advertising - 16. Public Relations and Sponsorship - 17. Selling and Key-Account Managment - 18. Exhibitions and Sales Promotion - 19. Direct and On-line Marketing - 20. Managing Channels - 21. Intermediaries - 22. People, Process and Physical Evidence.

British Degree Programme : UMKC7Q-2