Normal view MARC view ISBD view

Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.

By: Mehta, Shreefal S.
Publisher: Cambridge : Cambridge University Press, c2008Description: xxiii, 335 p. : ill. ; 26 cm.ISBN: 9780521870986 (hbk.).Subject(s): Biomedical engineering -- Marketing | Biomedical engineering -- Patents | Pharmaceutical biotechnology industry -- Marketing | Pharmaceutical biotechnology -- Patents | Medical instruments and apparatus -- Marketing | Medical instruments and apparatus -- Patents | Biomedical engineering -- Marketing -- Case studies | Pharmaceutical biotechnology industry -- Marketing -- Case studies | Medical instruments and apparatus -- Marketing -- Case studiesDDC classification: 660.60688
Contents:
1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
SOM Main Collection TU External Storage-LCS
660.60688 MEH (Browse shelf) 1 Available SOMxx,33001,03,GR 5000095281 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability.