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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John.

By: Fisk, Raymond P.
Contributor(s): Grove, Stephen J. (Stephen John), 1950- [author.] | John, Joby, 1957-.
Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Edition: Fourth edition.Description: xxiii, 261 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285057132 (paperback); 1285057139 (paperback).Subject(s): Service industries -- Marketing | Service industries -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 FIS 2014 (Browse shelf) 1 Available TBSxx,34001,03,RA|TBSxx,34003,03,RA 5000161108