Writing for the mass media / James Glen Stovall.
By: Stovall, James Glen
.
Publisher: Boston, Mass. : Allyn and Bacon, c2002Edition: 5th ed.Description: 430 p. : ill. ; 28 cm.ISBN: 0205335470.Subject(s): Mass media -- Authorship | Report writingDDC classification: 808.066302
Contents:
Preface. - Ch. 1. Sit down & write. - Ch. 2. Basic tools of writing. - Ch. 3. Style and the stylebook. - Ch. 4. Writing in the media environment. - Ch. 5. Writing for print. - Ch. 6. Writing for the Web. - Ch. 7. Writing for broadcast. - Ch. 8. Writing advertising copy. - Ch. 9. Writing for public relations. - Ch. 10. Writers & the law. - Appendix A. Copy-editing symbols. - Appendix B. Grammar and diagnostic exams. - Appendix C. Problem words and phrases. - Appendix D. Advertisding copy sheets. - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 34 , Side 1, TierNo 5, BayNo 6 |
808.066302 STO (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000049164 |
Preface. - Ch. 1. Sit down & write. - Ch. 2. Basic tools of writing. - Ch. 3. Style and the stylebook. - Ch. 4. Writing in the media environment. - Ch. 5. Writing for print. - Ch. 6. Writing for the Web. - Ch. 7. Writing for broadcast. - Ch. 8. Writing advertising copy. - Ch. 9. Writing for public relations. - Ch. 10. Writers & the law. - Appendix A. Copy-editing symbols. - Appendix B. Grammar and diagnostic exams. - Appendix C. Problem words and phrases. - Appendix D. Advertisding copy sheets. - Index.