Brand romance : using the power of high design to build a lifelong relationship with your audience / by Neil Gridley and Yasushi Kusume.
By: Gridley, Neil
.
Contributor(s): Kusume, Yasushi.
Publisher: Basingstoke : Palgrave Macmillan, 2013Description: viii, 235 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137369000 (hardback).Subject(s): Product design | Brand name products | Branding (Marketing)DDC classification: 658.5752
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 1 |
658.5752 GRI 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000150526 |
Includes bibliographical references and index.