Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.
By: Dooley, Roger
.
Publisher: Hoboken, N.J. : Wiley, c2012Description: 1 online resource (1 online reource (xviii, 286 p.)).ISBN: 9781118175965 (ebk.); 1118175964 (ebk.); 9781118175941 (ebk.); 1118175948 (ebk.); 9781118175958 (ebk.); 1118175956 (ebk.).Subject(s): Neuromarketing | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Consumers -- PsychologyGenre/Form: Electronic books. Additional physical formats: Print version:: Brainfluence.DDC classification: 658.8001/9 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8001/9 (Browse shelf) | e-book | SHTEx,70002,03,RA,PPT |
Includes bibliographical references and index.
Description based on print version record.