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Advertising for dummies / by Gary Dahl.

By: Dahl, Gary R.
Series: --For dummies. Publisher: New York : Hungry Minds, c2001Description: xxii, 310 p. : ill. ; 24 cm.ISBN: 0764553771.Subject(s): AdvertisingDDC classification: 659.1
Contents:
Introduction. - Pt. I: Advertising 101. Ch. 1: An Introduction to Advertising. Ch. 2: Deciding Whether to Hire an Ad Agency. Ch. 3: Defining and Position Your Message. Ch. 4: Creating Effective Ads. - Pt. II: Writing Great Ads For Every Medium. Ch. 5: Radio: Effective, Affordable, and Fun. Ch. 6: Television: Demystifying the Black Box. Ch. 7: Print: Using a Small Space to Catch Your Readers' Eyes. Ch. 8: Collateral: Creating Brochures, Direct Mailers, and More. Ch. 9: Outdoor Ads: Eat at Joe's and Get Gas. Ch. 10: Online Advertising: The Newest Game in Town. Ch. 11: Web Sites: If You Build It, They Will Come. - Pt. III: Developing a Plan That's Within Your Budget. Ch. 12: Setting and Working Within Your Advertising Budget. Ch. 13: Boosting Your Budget with Co-Op Programs. - Pt. IV: Buying the Different Media. Ch. 14: Purchasing Ad Time on the Radio. Ch. 15: Getting Your Ads on Television. Ch. 16: Snagging Ad Space in Print. - Pt. V: Beyond the Basics: Making Use of Publicity, Premiums, and Events. Ch. 17: Publicity and Public Relations. Ch. 18: Specialty Advertising: Getting Your Name Out There. Ch. 19: Promotions and Event Sponsorships. - Pt. VI: The Part of Tens. Ch. 20: Ten Secrets for Writing Memorable Advertising. Ch. 21: Ten Ways to Know It's Time To Hire an Agency. Ch. 22: Ten Ways to Stretch Your Broadcast Media Budget. - Glossary. - Index. - Book Registration Information.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

 659.1 DAH (Browse shelf) 1 Available SLASx,05000,03,GR 5000019844

Introduction. - Pt. I: Advertising 101. Ch. 1: An Introduction to Advertising. Ch. 2: Deciding Whether to Hire an Ad Agency. Ch. 3: Defining and Position Your Message. Ch. 4: Creating Effective Ads. - Pt. II: Writing Great Ads For Every Medium. Ch. 5: Radio: Effective, Affordable, and Fun. Ch. 6: Television: Demystifying the Black Box. Ch. 7: Print: Using a Small Space to Catch Your Readers' Eyes. Ch. 8: Collateral: Creating Brochures, Direct Mailers, and More. Ch. 9: Outdoor Ads: Eat at Joe's and Get Gas. Ch. 10: Online Advertising: The Newest Game in Town. Ch. 11: Web Sites: If You Build It, They Will Come. - Pt. III: Developing a Plan That's Within Your Budget. Ch. 12: Setting and Working Within Your Advertising Budget. Ch. 13: Boosting Your Budget with Co-Op Programs. - Pt. IV: Buying the Different Media. Ch. 14: Purchasing Ad Time on the Radio. Ch. 15: Getting Your Ads on Television. Ch. 16: Snagging Ad Space in Print. - Pt. V: Beyond the Basics: Making Use of Publicity, Premiums, and Events. Ch. 17: Publicity and Public Relations. Ch. 18: Specialty Advertising: Getting Your Name Out There. Ch. 19: Promotions and Event Sponsorships. - Pt. VI: The Part of Tens. Ch. 20: Ten Secrets for Writing Memorable Advertising. Ch. 21: Ten Ways to Know It's Time To Hire an Agency. Ch. 22: Ten Ways to Stretch Your Broadcast Media Budget. - Glossary. - Index. - Book Registration Information.