Strategy and planning : a manager's guide / David Hussey.
Contributor(s): Hussey, D. E. (David E.). Introducing corporate planning.Publisher: Chichester, England : John Wiley, c1999Edition: [New ed.].Description: vi, 289 p. : ill. ; 23 cm.ISBN: 0471987182.Other title: Strategy & planning [Cover title].Subject(s): Business planning | Production planning | Strategic planningDDC classification: 658.4012
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode|
|Main Collection||Taylor's Library-TU||658.4012 HUS (Browse shelf)||1||Available||SOExx,07017,03,GR||5000052203|
First edition published by Pergamon Press under the title Introducing Corporate Planning in 1971. Second edition 1979. Third edition 1985. Fourth edition 1991.
Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index.