Strategy and planning : a manager's guide / David Hussey.
By: Hussey, D. E. (David E.)
.
Contributor(s): Hussey, D. E. (David E.). Introducing corporate planning.
Publisher: Chichester, England : John Wiley, c1999Edition: [New ed.].Description: vi, 289 p. : ill. ; 23 cm.ISBN: 0471987182.Other title: Strategy & planning [Cover title].Subject(s): Business planning | Production planning | Strategic planningDDC classification: 658.4012 | Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.4012 HUS (Browse shelf) | 1 | Available | SOExx,07017,03,GR | 5000052203 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.4012 HUN Essentials of strategic management / | 658.4012 HUN 2011 Essentials of strategic management / | 658.4012 HUN 2011 Essentials of strategic management / | 658.4012 HUS Strategy and planning : | 658.4012 IMA 2012 Gemba kaizen : | 658.4012 IRE Management of strategy : | 658.4012 IRE Management of strategy : |
First edition published by Pergamon Press under the title Introducing Corporate Planning in 1971. Second edition 1979. Third edition 1985. Fourth edition 1991.
Introduction. - 1. Modern concepts of strategic management. - 2. Vision and purpose. - 3. The corporate appraisal. - 4. Analysing the competitive arena. - 5. Risk and uncertainty. - 6. Strategic thinking. - 7. A closer look at strategy. - 8. A portfolio approach to strategy. - 9. Marketing strategy. - 10. Manufacturing strategy. - 11. Financial planning. - 12. Planning for human resources. - 13. Project plans: capital investment appraisal. - 14. Implementing strategic change. - 15. A process of strategic management. - Index.