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The media book : edited by Chris Newbold, Oliver Boyd-Barrett, Hilde Van den Bulck.

Contributor(s): Boyd-Barrett, Oliver | Bulck, Hilde van den | Newbold, Chris.
Publisher: London : New York : Arnold ; Oxford University Press, 2002Description: xiv, 445 p. : ill. ; 26 cm.ISBN: 0340740485.Subject(s): Mass media and culture | Mass media -- Social aspects | Mass mediaDDC classification: 302.23
Contents:
List of Contributors. - Acknowledgements. - Introduction. - 1. Theory in Media Research. - 2. Tools for Studying the Media. - 3. The Moving Image. - 4. Media Industries. - 5.The Analysis of Popular Culture. - 6. Representation, Identity and the Media. - 7. Advertising and Marketing. - 8. Interactive Electronic Media. - Selective Glossary of Key Terms. - Subject Index. - Name and Title Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 2

302.23 MED (Browse shelf) 1 Available SOMAC,09030,03,CL 5000033407
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 2

302.23 MED (Browse shelf) 1 Available SOMAC,09030,03,CL 5000035016

List of Contributors. - Acknowledgements. - Introduction. - 1. Theory in Media Research. - 2. Tools for Studying the Media. - 3. The Moving Image. - 4. Media Industries. - 5.The Analysis of Popular Culture. - 6. Representation, Identity and the Media. - 7. Advertising and Marketing. - 8. Interactive Electronic Media. - Selective Glossary of Key Terms. - Subject Index. - Name and Title Index.