The media book : edited by Chris Newbold, Oliver Boyd-Barrett, Hilde Van den Bulck.
Contributor(s): Boyd-Barrett, Oliver | Bulck, Hilde van den | Newbold, Chris.
Publisher: London : New York : Arnold ; Oxford University Press, 2002Description: xiv, 445 p. : ill. ; 26 cm.ISBN: 0340740485.Subject(s): Mass media and culture | Mass media -- Social aspects | Mass mediaDDC classification: 302.23
Contents:
List of Contributors. - Acknowledgements. - Introduction. - 1. Theory in Media Research. - 2. Tools for Studying the Media. - 3. The Moving Image. - 4. Media Industries. - 5.The Analysis of Popular Culture. - 6. Representation, Identity and the Media. - 7. Advertising and Marketing. - 8. Interactive Electronic Media. - Selective Glossary of Key Terms. - Subject Index. - Name and Title Index.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 2 |
302.23 MED (Browse shelf) | 1 | Available | SOMAC,09030,03,CL | 5000033407 | |
Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 2 |
302.23 MED (Browse shelf) | 1 | Available | SOMAC,09030,03,CL | 5000035016 |
List of Contributors. - Acknowledgements. - Introduction. - 1. Theory in Media Research. - 2. Tools for Studying the Media. - 3. The Moving Image. - 4. Media Industries. - 5.The Analysis of Popular Culture. - 6. Representation, Identity and the Media. - 7. Advertising and Marketing. - 8. Interactive Electronic Media. - Selective Glossary of Key Terms. - Subject Index. - Name and Title Index.