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Contemporary marketing / Louis E. Boone, David L. Kurtz

By: Boone, Louis E.
Contributor(s): Kurtz, David L [(j.a)].
Publisher: Mason, Ohio : South-Western/Thomson Learning, c2001Edition: 10th ed.Description: 619 p. : col. ill. ; 29 cm.ISBN: 0030314038.Subject(s): MarketingDDC classification: 658.8
Contents:
Preface. - Pt. 1. The Contemporary Marketing Environment. Ch. 1. Customer-Driven Marketing. Ch. 2. The Marketing Environment, Ethics, and Social Responsibility. Ch. 3. Global Dimensions of Marketing. - Pt. 2. Managing Technology to Achieve Marketing Success. Ch. 4. E-Commerce: Electronic Marketing and the Internet. Ch. 5. Succeeding Using Relationship and Database Marketing. - Pt. 3. Marketing Planning, Information, and Segmentation. Ch. 6. Marketing Planning and Forecasting. - Appenddix 6A. Developing a Marketing Plan. Ch. 7. Marketing Research and Decision-Support Systems. Ch. 8. Market Segmentation, Targeting, and Positioning. - Pt. 4. Customer Behavior. Ch. 9. Consumer Behavior. Ch. 10. B2B: Business-to-Business Marketing. - Pt. 5. Product Strategy. Ch. 11. Product Strategies. Ch. 12. Brand Management and New Product Planning. - Pt. 6. Distribution Strategy. Ch. 13. Marketing Channels and Logistics Management. Ch. 14. Retailing, Wholesaling, and Direct Marketing. - Pt. 7. Promotional Strategy. Ch. 15. Integrated Marketing Communications. Ch. 16. Advertising, Sales Promotion, and Public Relations. Ch. 17. Personal Selling and Sales Force Management. - Pt. 8. Pricing Strategy. Ch. 18. Price Determination. Ch. 19. Managing the Pricing Function. - Video Cases. - Gateway Continuing Cases. - Careers in Marketing. - Notes. - Glossary. - Solutions. - Credits. - Indexes.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 2

 658.8 BOO (Browse shelf) 1 In transit from Taylor's Library-TC to Taylor's Library-TU since 14/07/2022 SOMAC,37003,03,CL 5000035500

Preface. - Pt. 1. The Contemporary Marketing Environment. Ch. 1. Customer-Driven Marketing. Ch. 2. The Marketing Environment, Ethics, and Social Responsibility. Ch. 3. Global Dimensions of Marketing. - Pt. 2. Managing Technology to Achieve Marketing Success. Ch. 4. E-Commerce: Electronic Marketing and the Internet. Ch. 5. Succeeding Using Relationship and Database Marketing. - Pt. 3. Marketing Planning, Information, and Segmentation. Ch. 6. Marketing Planning and Forecasting. - Appenddix 6A. Developing a Marketing Plan. Ch. 7. Marketing Research and Decision-Support Systems. Ch. 8. Market Segmentation, Targeting, and Positioning. - Pt. 4. Customer Behavior. Ch. 9. Consumer Behavior. Ch. 10. B2B: Business-to-Business Marketing. - Pt. 5. Product Strategy. Ch. 11. Product Strategies. Ch. 12. Brand Management and New Product Planning. - Pt. 6. Distribution Strategy. Ch. 13. Marketing Channels and Logistics Management. Ch. 14. Retailing, Wholesaling, and Direct Marketing. - Pt. 7. Promotional Strategy. Ch. 15. Integrated Marketing Communications. Ch. 16. Advertising, Sales Promotion, and Public Relations. Ch. 17. Personal Selling and Sales Force Management. - Pt. 8. Pricing Strategy. Ch. 18. Price Determination. Ch. 19. Managing the Pricing Function. - Video Cases. - Gateway Continuing Cases. - Careers in Marketing. - Notes. - Glossary. - Solutions. - Credits. - Indexes.