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Consumer behavior and managerial decision making / Frank R. Kardes

By: Kardes, Frank R.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: xviii, 457 p. : ill. ; 25 cm.ISBN: 0130916021.Subject(s): Decision making | Consumer behaviorDDC classification: 658.8342
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7

658.8342 KAR (Browse shelf) 1 Available SLASx,05000,03,GR 5000019110

Includes bibliographical references (p. 417-439) and indexes.