Consumer behavior and managerial decision making / Frank R. Kardes
By: Kardes, Frank R.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: xviii, 457 p. : ill. ; 25 cm.ISBN: 0130916021.Subject(s): Decision making | Consumer behaviorDDC classification: 658.8342Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 KAR (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019110 |
Includes bibliographical references (p. 417-439) and indexes.