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Information campaigns : balancing social values and social change / editor, Charles T. Salmon.

Contributor(s): Salmon, Charles T.
Series: Sage annual reviews of communication research ; v. 18. Publisher: Newbury Park, Calif. : SAGE, c1989Description: 306 p. : ill. ; 23 cm.ISBN: 0803932197.Subject(s): Communication -- Social aspects | Marketing -- Social aspects | Publicity | Social change | Social marketingDDC classification: 659
Contents:
Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

659 INF (Browse shelf) 1 Available SOMAC,37001,03,GR 5000037727
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

659 INF (Browse shelf) 1 Available SOMAC,37001,03,GR 5000037725
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5

659 INF (Browse shelf) 1 Available SOMAC,37001,03,GR 5000037726

Preface. - Acknowledgments. - Pt. I : Campaigns and Social Structure. 1. Campaigns for Social ''Improvement'': An Overview of Values, Rationales, and Impacts / Charles T. Salmon. 2. Community Power and Leadership Analysis in Lifestyle Campaigns / John R. Finnegan, JR., Neil Bracht and K. Viswanath. 3. Family Palnning, Abortion and AIDS: Sexuality and Communication Campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers. 4. The Knowledge-Behavior Gap in Public Information Campaigns: A Development Communication View / Robert Hornik. 5. Media Coverage and Social Movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue. 6. Information and Power: Toward a Critical Theory of Information Campaigns / Lana F. Rakow. 7. Campaigns, Change and Culture: On the Polluting Potential of Persuasion / Richard W. Pollay. - Pt. II : The Campaign Process. 8. Publics, Audiences and Market Segments: Segmentation Principles for Campaigns / James E. Grunig. 9. Message Strategies for Information Campaigns: A Social Psychological Analysis / Patricia G. Devine and Edward R. Hirt. 10. Strategies and Tactics in Political Campaigns / Garrett J. O'Keefe. 11. Estimating the Magnitude of Threats to Validity of Information Campaign Effects / Steven H. Chaffee, Connie Roser and June Flora. - About the Contributors.