Introducing media studies / Ziauddin Sardar and Borin Van Loon ; edited by Richard Appignanesi
By: Sardar, Ziauddin
.
Contributor(s): Appignanesi, Richard [(ed.)] | Van Loon, Borin [(j.a.)].
Publisher: Cambridge, U.K. : Icon Books, 2000Description: 172 p. : ill. ; 21 cm.ISBN: 1840461144.Subject(s): Mass mediaDDC classification: 302.23 Summary: "Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how ''the audience'' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion." - Back cover.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 2 |
302.23 SAR (Browse shelf) | 1 | Available | SOMAC,09030,03,GR | 5000165411 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 2 |
302.23 SAR (Browse shelf) | 1 | Available | SOMAC,09030,03,GR | 5000046766 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 2 |
302.23 SAR (Browse shelf) | 1 | Available | SOMAC,09030,03,GR | 5000041597 |
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"Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how ''the audience'' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion." - Back cover.