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Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Upper Saddle River, NJ : Prentice Hall, c2001Description: xvii, 523 p. : ill. (some col.) ; 28 cm.ISBN: 0130648531.Subject(s): MarketingDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4

658.8 KOT (Browse shelf) 1 Available SLASx,05000,03,GR 5000014159

Includes bibliographical references and indexes.