Asian branding : a great way to fly / Ian Batey.
By: Batey, Ian
.
Publisher: Singapore. : Prentice Hall, c2002Description: x, 412 p. : ill. (some col.) ; 23 cm.ISBN: 0130664669.Subject(s): Advertising -- Brand name products -- Asia | Brand name products -- AsiaDDC classification: 658.827
Contents:
1. Opening shots - 2. Asian myths and realities - 3. Asia conquers the world - 4. The world conquers asia - 5. Work in progress - appendix - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 BAT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000115190 |
Includes index.
1. Opening shots - 2. Asian myths and realities - 3. Asia conquers the world - 4. The world conquers asia - 5. Work in progress - appendix - Index.