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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard M.
Series: Communication series: Publisher: New York : Routledge, c2010Edition: 4th ed.Description: xvi, 425 p. : ill. ; 24 cm.ISBN: 9780415805674 (hbk); 0415805678 (hbk); 9780415805681 (pbk); 0415805686 (pbk); 9780203870327 (ebk.); 0203870328 (ebk.).Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeDDC classification: 153.852
Contents:
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 2, TierNo 4, BayNo 4

 153.852 PER 2010 (Browse shelf) 1 Available SOMAC,09030,03,CL|SOMAC,41001,03,RM 5000113632

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references and indexes.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.