Persuasion in the media age / Timothy A. Borchers
By: Borchers, Timothy A
.
Publisher: Boston, Mass. : McGraw-Hill, c2002Description: xxiv, 472 p. : ill. ; 24 cm.ISBN: 0071131620; 0767415418.Subject(s): Mass media | Persuasion (Rhetoric)DDC classification: 302.23 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 3 , Side 2, TierNo 6, BayNo 7 |
302.23 BOR (Browse shelf) | 1 | Available | SLASx,05000,03,CL | 5000010285 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 3 , Side 2, TierNo 6, BayNo 7 |
302.23 BOR (Browse shelf) | 1 | Available | SOMAC,09030,02,GR | 5000046738 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 302.23 BOL 2000 Remediation : | 302.23 BOL 2000 Remediation : | 302.23 BOR Persuasion in the media age / | 302.23 BOR Persuasion in the media age / | 302.23 BOY 2015 Media imperialism / | 302.23 BRA The media student's book / | 302.23 BRA The media student's book / |
Includes bibliographical references (p. 446-456) and index.
Preface. - Pt. I : Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age. - Pt. II : Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals. - Pt. III : Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations. - Glossary. - References. - Credits. - Index.