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Cases in public relations management / Raymond Simon, Frank Winston Wylie

By: Simon, Raymond.
Contributor(s): Wylie, Frank Winston.
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Description: xvi, 420 p. ; 23 cm.ISBN: 0844233749.Subject(s): Public relations -- Management -- Case studiesDDC classification: 659.2
Contents:
- Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR
Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

659.2 SIM (Browse shelf) 1 Available SOMAC,37001,03,CL 5000037405

Includes bibliographical references.

- Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR

Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product