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Air words : writing for broadcast news / John Hewitt.

By: Hewitt, John.
Publisher: Boston, Mass. : McGraw-Hill, c2002Edition: 3rd ed.Description: xi, 217 p. : ill. ; 27 cm.ISBN: 0767427149.Subject(s): Broadcast journalism -- Authorship | Television broadcasting of newsDDC classification: 808.06607
Contents:
Preface. - 1. Radio, Television, and the Webcast. - 2. The Mechanics of the Script : Copyediting, Fact Checking, Research, and Defamation. - 3. The Shift from Print to Effective Broadcast Copy. - 4. Writing the Compelling Lead. - 5. Getting Interviews : The Powerful Soundbite. - 6. Using Soundbites Effectively. - 7. Using Soundbites in Packages. - 8. Over-the-Air and Internet Radio. - 9. Television : Writing to Stills and CGs. - 10. TV : Writing the VO and the VO/SOT. - 11. Television : Packages and Live Shots. - 12. Producing for All Media : Developing Stories. - 13. Creating Effective Newscasts. - Index.
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Floor 4, Shelf 34 , Side 1, TierNo 2, BayNo 6

 808.06607 HEW (Browse shelf) 1 Available SOMAC,37002,02,GR | SOMAC,91603,03,RM 5000049594
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808.06607 HEN 2007 Writing feature articles / 808.06607 HEN 2007 Writing feature articles / 808.06607 HEN 2007 Writing feature articles / 808.06607 HEW Air words : 808.06607 HEW Air words : 808.06607 HEW 2012 Air words : 808.06607 HIC Writing for journalists /

Includes index.

Preface. - 1. Radio, Television, and the Webcast. - 2. The Mechanics of the Script : Copyediting, Fact Checking, Research, and Defamation. - 3. The Shift from Print to Effective Broadcast Copy. - 4. Writing the Compelling Lead. - 5. Getting Interviews : The Powerful Soundbite. - 6. Using Soundbites Effectively. - 7. Using Soundbites in Packages. - 8. Over-the-Air and Internet Radio. - 9. Television : Writing to Stills and CGs. - 10. TV : Writing the VO and the VO/SOT. - 11. Television : Packages and Live Shots. - 12. Producing for All Media : Developing Stories. - 13. Creating Effective Newscasts. - Index.