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Travel and tourism marketing / Dotty Boen Oelkers.

By: Oelkers, Dotty Boen.
Publisher: USA : Thomson South-Western, c2007Description: ix, 311 p. : col. ill. ; 28 cm.ISBN: 0538442859 (pbk.); 9780538442855 (pbk.).Subject(s): Tourism -- MarketingDDC classification: 338.4791
Contents:
1. Travel and tourism industry - 2. Travel regulations and risk - 3. Travel and tourism careers - 4. Travel and tourism industry segments - 5. Transportation and tour management - 6. Business and leisure travel markets - 7. Travel marketing research - 8. Travel and tourism technology - 9. Economic impact of travel and tourism - 10. Travel and tourism promotion and sales - 11. Legal issues in travel and tourism - 12. Creating a travel and tourism business - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 5, BayNo 4

338.4791 OEL (Browse shelf) 1 Available SHTEx,70004,03,CL 5000046243

1. Travel and tourism industry - 2. Travel regulations and risk - 3. Travel and tourism careers - 4. Travel and tourism industry segments - 5. Transportation and tour management - 6. Business and leisure travel markets - 7. Travel marketing research - 8. Travel and tourism technology - 9. Economic impact of travel and tourism - 10. Travel and tourism promotion and sales - 11. Legal issues in travel and tourism - 12. Creating a travel and tourism business - Index.