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Introduction to behavioral research on the Internet / Michael H. Birnbaum

By: Birnbaum, Michael H.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Description: xv, 267 p. : ill. ; 23 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0130853623.Subject(s): Internet in experimental psychology | Psychology -- Research -- Methodology | Psychology, ExperimentalDDC classification: 150.2854678
Contents:
Pt. I. Basic Components of Web Experiments. Ch. 1. Introduction to Behavioral Research on the Internet. Ch. 2. Your First Web Page. Ch. 3. Putting the Hyper in Hypertext. Ch. 4. Additional Tricks in HTML. Ch. 5. Surveys and Experiments Using Forms. Ch. 6. Data Analysis with Excel and SPSS. Ch. 7. Images and Logical Thinking. Ch. 8. A Study of Decision Making . - Pt. II. Making Surveys, Tests, And Experiments. Ch. 9. Making Surveys with SurveyWiz. Ch. 10. Personality Testing. Ch. 11. Using FactorWiz for Factorial Designs. - Pt. III. Applications With Data. Ch. 12. Analysis of Impression Formation. Ch. 13. Analysis of Social Balance. Ch. 14. Presenting Psychophysical Stimuli. Ch. 15. Psychological Scaling with ''Ratios'' and ''Differences''. Ch. 16. Bayesian Inference and Human Inference. - Pt. IV. Programming Techniques. Ch. 17. Introduction to JavaScript. Ch. 18. Interactive Web Pages with JavaScript. Ch. 19. JavaScript and Forms. - Pt. V. Methods and Methodology. Ch. 20. Advanced Techniques for Experimentation on the Web. Ch. 21. Methodology, Ethics, and Publicizing Your Study. - Appendix A. Creating and Using Scripts. - References. - Glossary of Web Terms. - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
150.2854678 BIR (Browse shelf) 1 Available SOMAC,37000,04,GR 1000115942
Accompanying Material (Media Resource) Taylor's Library-TU
150.2854678 BIR (Browse shelf) 1 Available SOMAC,37000,04,GR 1000115940

Pt. I. Basic Components of Web Experiments. Ch. 1. Introduction to Behavioral Research on the Internet. Ch. 2. Your First Web Page. Ch. 3. Putting the Hyper in Hypertext. Ch. 4. Additional Tricks in HTML. Ch. 5. Surveys and Experiments Using Forms. Ch. 6. Data Analysis with Excel and SPSS. Ch. 7. Images and Logical Thinking. Ch. 8. A Study of Decision Making . - Pt. II. Making Surveys, Tests, And Experiments. Ch. 9. Making Surveys with SurveyWiz. Ch. 10. Personality Testing. Ch. 11. Using FactorWiz for Factorial Designs. - Pt. III. Applications With Data. Ch. 12. Analysis of Impression Formation. Ch. 13. Analysis of Social Balance. Ch. 14. Presenting Psychophysical Stimuli. Ch. 15. Psychological Scaling with ''Ratios'' and ''Differences''. Ch. 16. Bayesian Inference and Human Inference. - Pt. IV. Programming Techniques. Ch. 17. Introduction to JavaScript. Ch. 18. Interactive Web Pages with JavaScript. Ch. 19. JavaScript and Forms. - Pt. V. Methods and Methodology. Ch. 20. Advanced Techniques for Experimentation on the Web. Ch. 21. Methodology, Ethics, and Publicizing Your Study. - Appendix A. Creating and Using Scripts. - References. - Glossary of Web Terms. - Index.

1 electronic optical disc (CD-ROM) : Behavioral research on the Internet [by] Michael H. Birnbaum