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Marketing management and strategy / Peter Doyle.

By: Doyle, Peter, 1943 June 23-2003.
Publisher: Harlow : Pearson Education, c2002Edition: 3rd ed.Description: xviii, 446 p. : ill. ; 25cm.ISBN: 0273651501 (pbk.).Subject(s): Marketing -- Management | MarketingDDC classification: 658.8
Contents:
1. Management: objectives and tasks - 2. The customer-led business - 3. Segmentation, positioning and the marketing mix - 4. Strategic market planning - 5. Market dynamics and competitive strategy - 6. Building successful brands - 7. Innovation and new product development - 8. Pricing policy: delivering value - 9. Communication strategy - 10. Managing personal selling - 11. Managing marketing channels - 12. Marketing in service businesses - 13. Turnaround management - 14. Marketing in the twenty-first century.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available SHTEx,60001,03,GR 5000042047
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available TBSxx,34007,03,AD 5000014286
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available TBSxx,34007,03,AD 5000014292
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available TBSxx,34007,03,AD 5000014289
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available TBSxx,34007,03,AD 5000014288
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available UNISA,19003,03,AD 5000014290
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOY (Browse shelf) 1 Available TBSxx,34007,03,AD 5000014462

Includes bibliographical references and index.

1. Management: objectives and tasks - 2. The customer-led business - 3. Segmentation, positioning and the marketing mix - 4. Strategic market planning - 5. Market dynamics and competitive strategy - 6. Building successful brands - 7. Innovation and new product development - 8. Pricing policy: delivering value - 9. Communication strategy - 10. Managing personal selling - 11. Managing marketing channels - 12. Marketing in service businesses - 13. Turnaround management - 14. Marketing in the twenty-first century.