Strategic market management / David A. Aaker.
By: Aaker, David A. (David Allen)
.
Publisher: New York : Wiley, c2001Edition: 6th ed.Description: xiv, 338 p. ; 23 cm.ISBN: 0471415723.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.8 AAK (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000016203 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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| 658.8/7203 Encyclopedia of e-commerce development, implementation, and management / | 658.8/72095 Marketing for competitiveness | 658.8/8 Credit management / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / | 658.8 AAK Strategic market management / |
Includes bibliographical references and index.