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Hospitality marketing / compiled by Ceridwyn King.

Contributor(s): King, Ceridwyn.
Publisher: Sydney, NSW : Pearson/Custom Publishing, c2009Description: 450 p. : ill. ; 27 cm.ISBN: 9781442508576 (pbk.).Subject(s): Hospitality industry -- Marketing | Hospitality industry | TourismDDC classification: 647.940688
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 HOS (Browse shelf) 1 Available SHTEx,70002,03,AD 5000048662

"A Pearson Education Australia custom book". "This custom book is compiled from: Marketing essentials in hospitality and tourism : foundations and practice / Shoemaker and shaw ; Services management : the new paradigm in hospitality / Kanampully ; Services marketing : an Asian-Pacific and Australian perspective , 4th edition / Lovelock, Patterson and Walker ; Marketing for hospitality and tourism, 4th edition / Kotler, Bowen and Makens" Griffith University.