Wiley international encyclopedia of marketing / editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra.
Contributor(s): Sheth, Jagdish N
| Malhotra, Naresh K.
Publisher: Chichester : Wiley, c2011Description: 7 v. : ill. ; 26 cm.ISBN: 9781405161787 (set of 7 v.); 1405161787 (set of 7 v.).Other title: International encyclopedia of marketing.Subject(s): Marketing -- EncyclopediasDDC classification: 658.8003
Contents:
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 1 | 1 | Available | SOMAC,37003,03,GR | 5000117048 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 2 | 1 | Available | SOMAC,37003,03,GR | 5000117060 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 3 | 1 | Available | SOMAC,37003,03,GR | 5000117059 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 4 | 1 | Available | SOMAC,37003,03,GR | 5000117047 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 5 | 1 | Available | SOMAC,37003,03,GR | 5000117052 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 6 | 1 | Available | SOMAC,37003,03,GR | 5000118858 | |
| Reference Collection | Taylor's Library-TU | 658.8003 WIL 2011 (Browse shelf) | Vol. 7 | 1 | Available | SOMAC,37003,03,GR | 5000118857 |
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.