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The business of media : corporate media and the public interest / David Croteau, William Hoynes.

By: Croteau, David.
Contributor(s): Hoynes, William.
Publisher: Thousand Oaks, Calif. : Pine Forge Press, c2006Edition: 2nd ed.Description: xv, 315 p. ; 23 cm.ISBN: 1412913152 (pbk.); 9781412913157 (pbk.).Subject(s): Mass media -- Economic aspectsDDC classification: 302.230973
Contents:
Introduction: The new media industry and an old dilemma -- Part I: Profits and the public interest: theoretical and historical context: 1. Media, markets, and the public sphere - 2. The rise and (de)regulation of the media industry -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates: 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: Media conglomerates and the public sphere: 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: Citiznes, policy, and the public interest.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3

 302.230973 CRO (Browse shelf) 1 Available SOMAC,37002,03,GR 5000097487
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 4

 302.230973 CRO (Browse shelf) 1 Available SOMAC,37002,03,GR 5000097491
Main Collection Taylor's Library-TU

Floor 3, Shelf 6, Side 2, TierNo 4, BayNo 2

 302.230973 CRO (Browse shelf) 1 Available SOMAC,37002,03,GR 1001007411
Browsing Taylor's Library-TU Shelves Close shelf browser
302.230973 CRA Media/history/society : 302.230973 CRA Media/history/society : 302.230973 CRO The business of media : 302.230973 CRO The business of media : 302.230973 CRO The business of media : 302.230973 CRO The business of media : 302.230973 CRO 2012 Media/society :

Includes bibliographical references (p. 281-294) and index.

Introduction: The new media industry and an old dilemma -- Part I: Profits and the public interest: theoretical and historical context: 1. Media, markets, and the public sphere - 2. The rise and (de)regulation of the media industry -- Part II: Industry structure and corporate strategy: explaining the rise of media conglomerates: 3. The new media giants: changing industry structure - 4. Strategies of the new media giants -- Part III: Neglecting the public interest: Media conglomerates and the public sphere: 5. How business strategy shapes media content - 6. How the media business influences society - 7. Choosing the future: Citiznes, policy, and the public interest.