Principles of advertising & IMC / Tom Duncan.
By: Duncan, Tom (Thomas R.).
Series: The McGraw-Hill/Irwin series in marketing.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm. + one CD-ROM (4 3/4 in.).ISBN: 0072537744 (hbk.); 0071115390 (pbk.).Other title: Principles of advertising and IMC.Subject(s): Brand name products -- Marketing -- ManagementDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 DUN (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000097397 | |
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.827 DUN (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 1001002370 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 DUN (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000049973 | |
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.827 DUN (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 1001002367 | ||
Main Collection | Taylor's Library-TU | 658.827 DUN (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000034096 | ||
Main Collection | Taylor's Library-TU | 658.827 DUN (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000022096 |
Includes bibliographical references and index.