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Principles of advertising & IMC / Tom Duncan.

By: Duncan, Tom (Thomas R.).
Series: The McGraw-Hill/Irwin series in marketing.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Edition: 2nd ed.Description: xxvii, 774 p. : col. ill. ; 29 cm. + one CD-ROM (4 3/4 in.).ISBN: 0072537744 (hbk.); 0071115390 (pbk.).Other title: Principles of advertising and IMC.Subject(s): Brand name products -- Marketing -- ManagementDDC classification: 658.827
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4

658.827 DUN (Browse shelf) 1 Available SOMAC,37000,03,RA 5000097397
Accompanying Material (Media Resource) Taylor's Library-TU
658.827 DUN (Browse shelf) 1 Available SOMAC,09030,03,RA 1001002370
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4

658.827 DUN (Browse shelf) 1 Available SOMAC,09030,03,RA 5000049973
Accompanying Material (Media Resource) Taylor's Library-TU
658.827 DUN (Browse shelf) 1 Available SOMAC,37000,03,RA 1001002367
Main Collection Taylor's Library-TU
658.827 DUN (Browse shelf) 1 Available SOMAC,09030,03,RA 5000034096
Main Collection Taylor's Library-TU
658.827 DUN (Browse shelf) 1 Available SLASx,05000,03,GR 5000022096

Includes bibliographical references and index.