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Persuasion : reception and responsibility / Charles U. Larson

By: Larson, Charles U.
Publisher: Belmont, Calif. : Wadsworth, c1998Edition: 8th ed.Description: xii, 416 p. : ill. ; 24 cm.ISBN: 0534522815.Subject(s): Persuasion (Psychology)DDC classification: 303.342
Contents:
Pt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion. Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 6, BayNo 6

303.342 LAR (Browse shelf) 1 Available SOMAC,09030,03,GR 5000158153

Pt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion. Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index.