Persuasion : reception and responsibility / Charles U. Larson
By: Larson, Charles U.
Publisher: Belmont, Calif. : Wadsworth, c1998Edition: 8th ed.Description: xii, 416 p. : ill. ; 24 cm.ISBN: 0534522815.Subject(s): Persuasion (Psychology)DDC classification: 303.342Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 6, BayNo 6 |
303.342 LAR (Browse shelf) | 1 | Available | SOMAC,09030,03,GR | 5000158153 |
Pt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion. Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index.