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Media effects research : a basic overview / Glenn G. Sparks.

By: Sparks, Glenn Grayson.
Series: Wadsworth series in mass communication and journalism. Publisher: Belmont, Calif. : Wadsworth, c2002Description: xv, 221 p. : ill. ; 24 cm.ISBN: 0534545866.Subject(s): Mass media -- Research -- Methodology | Mass media -- Social aspectsDDC classification: 302.23
Contents:
Preface. - Acknowledgments. - Ch. 1. A scientific approach to the study of media effects. - Ch. 2. Scientific methods in media effects research. - Ch. 3. A brief history of media effects research. - Ch. 4. Time spent with mass media : reasons and consequences. - Ch. 5. Effects of media violence. - Ch. 6. Sexual content in the media. - Ch. 7. Frightening media. - Ch. 8. Persuasive effects of the media. - Ch. 9. The effects of news and political content. - Ch. 10. The effects of media stereotypes. - Ch. 11. The impact of new media technologies. - Ch. 12. Meet Marshall McLuhan : a less scientific approach to media impact. - Names index. - Subject index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.23 SPA (Browse shelf) 1 Available SOMAC,37001,04,GR 5000034008

Preface. - Acknowledgments. - Ch. 1. A scientific approach to the study of media effects. - Ch. 2. Scientific methods in media effects research. - Ch. 3. A brief history of media effects research. - Ch. 4. Time spent with mass media : reasons and consequences. - Ch. 5. Effects of media violence. - Ch. 6. Sexual content in the media. - Ch. 7. Frightening media. - Ch. 8. Persuasive effects of the media. - Ch. 9. The effects of news and political content. - Ch. 10. The effects of media stereotypes. - Ch. 11. The impact of new media technologies. - Ch. 12. Meet Marshall McLuhan : a less scientific approach to media impact. - Names index. - Subject index.