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Advertising & sales promotion / Ken Kaser.

By: Kaser, Ken.
Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Description: xix, 461 p. : col. ill. ; 29 cm.ISBN: 1111573239 (hbk.); 9781111573232 (hbk.).Other title: Advertising and sales promotion.Subject(s): Advertising | Sales promotionDDC classification: 659.1
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TC
659.1 KAS 2013 (Browse shelf) 1 Available CALSH,25000,03,CL 5000143575

Includes index.