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Total global strategy II : updated for the internet and service era / George S. Yip

By: Yip, George S.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Description: xix, 299 p. : ill. ; 24 cm.ISBN: 0130179175; 0131218778 (pbk.) (Int. ed.).Other title: Total global strategy 2.Subject(s): Electronic commerce | International business enterprises -- Management | Service industries | Strategic planningDDC classification: 658.049
Contents:
Preface to the Second Edition. - Preface to the First Edition. - Ch. 1. Understanding Global Strategy. - Ch. 2. Diagnosing Industry Globalization Potential. - Ch. 3. Building Global Market Participation. - Ch. 4. Designing Global Products and Services. - Ch. 5. Locating Global Activities. - Ch. 6. Creating Global Marketing. - Ch. 7. Making Global Competitive Moves. - Ch. 8. Building the Global Organization. - Ch. 9. Regional Strategy. - Ch. 10. Measuring Industry Drivers and Strategy Levers. - Ch. 11. Conducting a Global Strategy Analysis. - Appendix. Worksheets for Evaluating Core Strategy. - Bibliography. - Company Name Index. - Subject Index. - Author Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.049 YIP (Browse shelf) 1 Available TBSxx,34002,03,RA 1000513684

Preface to the Second Edition. - Preface to the First Edition. - Ch. 1. Understanding Global Strategy. - Ch. 2. Diagnosing Industry Globalization Potential. - Ch. 3. Building Global Market Participation. - Ch. 4. Designing Global Products and Services. - Ch. 5. Locating Global Activities. - Ch. 6. Creating Global Marketing. - Ch. 7. Making Global Competitive Moves. - Ch. 8. Building the Global Organization. - Ch. 9. Regional Strategy. - Ch. 10. Measuring Industry Drivers and Strategy Levers. - Ch. 11. Conducting a Global Strategy Analysis. - Appendix. Worksheets for Evaluating Core Strategy. - Bibliography. - Company Name Index. - Subject Index. - Author Index.

British Degree Programme : UMSCBV-2

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